Euroasia Training Euroasia Training
AR

Marketing and Customer Experience Management

Performance Monitoring and Analytics for Social Media

5 units

Please select a city/session before registration.

About this program

Social media stands out as one of the most quantifiable marketing channels; however, many organizations find it challenging to convert raw data into practical insights. This Social Media Analytics and Performance Tracking Training Course equips participants with structured approaches to assess campaigns, track key performance indicators (KPIs), and align social media strategies with overarching business goals.
The curriculum includes an exploration of platform-specific analytics, third-party software, sentiment evaluation, conversion tracking, and methods for measuring return on investment (ROI). Learners will analyze case studies from renowned global brands and engage in hands-on activities such as developing performance dashboards and crafting data-informed strategies.
Upon completion, attendees will possess the skills necessary to transform social media data into actionable insights that enhance growth and boost customer engagement.

Course benefits

  • Gain a solid understanding of foundational social media analytics concepts.
  • Monitor campaign performance using native platform tools.
  • Implement sophisticated measurement frameworks and relevant KPIs.
  • Enhance campaign effectiveness through insights driven by data.
  • Assess ROI and effectively communicate value to stakeholders.

Key outcomes

  • Explain the fundamentals of social media analytics and performance metrics.
  • Utilize analytics dashboards for real-time campaign monitoring.
  • Apply KPIs related to reach, engagement, and conversions.
  • Perform sentiment and trend analyses.
  • Evaluate ROI across various social media platforms.
  • Refine strategies based on data-driven decision-making.
  • Compare and adopt industry best practices in social media tracking.

Who should attend

  • Professionals specializing in marketing and social media.
  • Experts in digital strategy and analytics.
  • Managers responsible for brand and communications.
  • Executives aiming to quantify digital influence.

Course outline

1

Unit 1: Overview of Social Media Analytics

  • The importance of analytics in social media.
  • Distinguishing key metrics from vanity metrics.
  • Connecting analytics with organizational objectives.
  • Illustrative examples of data-driven achievements.
2

Unit 2: Analytics Platforms and Tools Overview

  • Built-in analytics on Facebook, Instagram, LinkedIn, Twitter, TikTok.
  • External third-party analytics solutions.
  • Customized dashboards for comprehensive multi-platform monitoring.
  • Hands-on activity: in-depth exploration of platform insights.
3

Unit 3: Defining KPIs and Measuring Performance

  • KPIs for engagement, reach, and conversion.
  • Establishing campaign benchmarks.
  • Attribution models in social media.
  • Collaborative exercise: creating a KPI framework.
4

Unit 4: Analyzing ROI, Sentiment, and Trends

  • Methods for calculating ROI on social media campaigns.
  • Techniques for sentiment analysis and brand surveillance.
  • Detecting trends through social data analysis.
  • Case study: Social strategy driven by ROI insights.
5

Unit 5: Enhancing and Forecasting Social Media Analytics

  • Converting insights into strategic actions.
  • Real-time tracking and adaptive modifications.
  • The role of AI and predictive analytics in social media.
  • Prospective developments in performance measurement.