Euroasia Training Euroasia Training
AR

Marketing and Customer Experience Management

Conversational Marketing with AI-Driven Chatbots

5 units

Please select a city/session before registration.

About this program

AI-driven chatbots are transforming how companies engage with their customers. This AI-Driven Chatbots and Conversational Marketing Training Course equips participants with the expertise to create impactful chatbot experiences, boost personalization, and automate customer interactions across multiple channels.
The program covers AI technologies, chatbot development frameworks, conversational design techniques, and alignment with sales and marketing strategies. Attendees will review case studies, participate in chatbot simulation exercises, and learn how to effectively balance automation with human interaction.
Upon course completion, professionals will be prepared to utilize chatbots to enhance lead generation, optimize service delivery, and provide outstanding customer experiences.

Course benefits

  • Gain insight into the role of AI chatbots in marketing and customer service.
  • Design compelling and effective conversational pathways.
  • Automate lead acquisition and customer engagement.
  • Deliver personalized communications at scale.
  • Seamlessly integrate chatbots with sales and digital marketing platforms.

Key outcomes

  • Explain the concept of AI-powered conversational marketing.
  • Develop chatbot strategies that align with organizational objectives.
  • Implement conversational design principles to maximize user engagement.
  • Connect chatbots with CRM systems and digital platforms.
  • Utilize analytics to evaluate chatbot performance.
  • Maintain a balance between automation and human interaction.
  • Investigate emerging trends in conversational AI.

Who should attend

  • Professionals in marketing and digital engagement.
  • Customer experience managers.
  • Leaders in business development and sales.
  • IT and innovation managers responsible for chatbot implementation.

Course outline

1

Unit 1: Fundamentals of Conversational Marketing

  • Defining conversational marketing.
  • The emergence of AI-driven chatbots.
  • Advantages and challenges of implementing chatbots.
  • Case analyses from top industry leaders.
2

Unit 2: Core Concepts in Conversational Design

  • Creating impactful chatbot interactions.
  • Introduction to natural language processing (NLP).
  • Designing structured conversational pathways.
  • Improving user engagement through effective dialogue.
3

Unit 3: Chatbot Technologies and System Integration

  • Key chatbot platforms and development tools.
  • Connecting chatbots with CRM and marketing systems.
  • Deploying across multiple channels (websites, social media, messaging apps).
  • Addressing integration obstacles.
4

Unit 4: Automation, Customization, and Data Analytics

  • Streamlining customer interactions and lead capture through automation.
  • Scaling personalized conversations.
  • Leveraging analytics for continuous improvement.
  • Evaluating performance using KPIs.
5

Unit 5: Prospects in Conversational AI

  • Emerging developments in AI and chatbot technologies.
  • The impact of voice assistants and multimodal communication.
  • Integrating human interaction with AI-driven engagement.
  • Exploring future potentials in conversational commerce.