Euroasia Training Euroasia Training
AR

Marketing and Customer Experience Management

AI Integration and Marketing Automation

5 units

Please select a city/session before registration.

About this program

In today’s marketing landscape, efficiency, personalization, and scalability are essential. This Marketing Automation and AI Integration Training Course equips participants with the knowledge and techniques to utilize automation platforms alongside AI technologies, enabling smarter, data-driven marketing strategies. The curriculum encompasses CRM and automation systems, AI-enhanced personalization, predictive analytics, omnichannel automation, and campaign performance optimization. Attendees will explore international best practices and engage in practical exercises focused on creating automated workflows and AI-powered marketing campaigns. Upon completion, participants will be proficient in merging technology with strategic planning to execute marketing efforts that are more relevant, efficient, and impactful.

Course benefits

  • Automate marketing campaigns for greater efficiency.
  • Elevate personalization through AI-based insights.
  • Enhance operational effectiveness across multiple marketing channels.
  • Utilize predictive analytics to inform smarter decision-making.
  • Ensure automation aligns with both business objectives and customer needs.

Key outcomes

  • Explain the fundamental concepts of marketing automation and AI integration.
  • Implement CRM and automation platforms in campaign development.
  • Apply AI techniques for predictive analytics and personalized marketing.
  • Create omnichannel strategies for automated customer engagement.
  • Analyze and optimize campaign results using data-driven insights.
  • Maintain a balance between automated processes and genuine human interaction.
  • Evaluate and adopt best practices in AI-enhanced marketing.

Who should attend

  • Professionals specializing in marketing and digital strategy.
  • Managers responsible for CRM and marketing automation.
  • Experts in data analysis and marketing analytics.
  • Executives seeking to incorporate AI technologies into marketing functions.

Course outline

1

Unit 1: Principles of Marketing Automation

  • Understanding the concept of automation in marketing.
  • Primary advantages and potential obstacles.
  • Introduction to top automation software.
  • Illustrative examples of successful automation implementation.
2

Unit 2: Incorporating AI into Marketing Strategies

  • The impact of AI on customer insight development.
  • Utilizing predictive analytics and forecasting trends.
  • AI-enabled personalized marketing.
  • Example analysis: Campaign powered by AI.
3

Unit 3: Automation Systems and CRM Integration

  • Creating workflows combining CRM and automation platforms.
  • Automating lead nurturing and scoring processes.
  • Automation through email, SMS, and social media.
  • Practical session: Designing effective workflows.
4

Unit 4: Strategies for Omnichannel Customer Engagement

  • Synchronizing automation efforts across multiple channels.
  • Customizing multi-touchpoint customer experiences.
  • Techniques for retargeting and integrating cross-platform.
  • Collaborative exercise: Developing an omnichannel strategy.
5

Unit 5: Enhancing and Forecasting AI in Marketing

  • Tracking and refining campaign effectiveness.
  • Maintaining balance between automation and personal interaction.
  • New AI applications emerging for marketers.
  • Anticipated advancements in marketing technology.