Euroasia Training Euroasia Training
AR

Marketing and Customer Experience Management

Startup Growth Hacking Strategies

5 units

Please select a city/session before registration.

About this program

Startups require inventive and cost-effective approaches to achieve rapid expansion. This Growth Hacking Strategies for Startups Training Course equips participants with the skills to implement innovative marketing methods, leverage data-driven insights, and conduct lean experiments to drive swift business growth.
The curriculum includes topics such as funnel optimization, viral marketing techniques, customer acquisition and retention methods, along with validating product–market fit. Attendees will analyze startup case studies, engage in growth experiment exercises, and create personalized growth strategies.
Upon completing this program, participants will be able to transform limited resources into significant growth opportunities.

Course benefits

  • Grasp the essential principles of growth hacking.
  • Implement lean and data-informed growth methods.
  • Enhance customer acquisition and retention processes.
  • Utilize viral and referral marketing techniques.
  • Develop a customized growth strategy for startups.

Key outcomes

  • Explain the concept of growth hacking and its importance for scaling startups.
  • Employ funnel analysis and optimization methods.
  • Create cost-effective, high-impact marketing experiments.
  • Apply analytics to support growth-related decisions.
  • Formulate viral and referral marketing approaches.
  • Improve retention through customer-focused growth tactics.
  • Design an actionable startup growth plan.

Who should attend

  • Founders and entrepreneurs of startups.
  • Marketing and growth management professionals.
  • Business development specialists.
  • Innovators and digital strategists working in early-stage companies.

Course outline

1

Unit 1: Fundamentals of Growth Hacking

  • Defining growth hacking.
  • Mindset and core principles for startups.
  • Main distinctions from conventional marketing.
  • Startup examples showcasing rapid expansion.
2

Unit 2: Enhancing Funnels and Conducting Experiments

  • Exploring the AARRR (pirate metrics) model.
  • Detecting funnel bottlenecks.
  • Creating rapid experimentation plans.
  • Hands-on funnel optimization workshop.
3

Unit 3: Cost-Effective Customer Acquisition Methods

  • Implementing viral loops and referral initiatives.
  • Guerrilla marketing approaches.
  • Innovative use of social media platforms.
  • Case analysis: acquiring users with limited resources.
4

Unit 4: Strategies for Retention and Customer Engagement

  • Understanding retention as the key to growth.
  • Cultivating communities around startups.
  • Incorporating customer feedback loops and iterative processes.
  • Collaborative exercise: designing retention strategies.
5

Unit 5: Developing a Strategic Growth Plan

  • Establishing growth objectives and KPIs.
  • Creating scalable growth frameworks.
  • Harmonizing acquisition, activation, and retention efforts.
  • Emerging trends in startup growth hacking.