Euroasia Training Euroasia Training
AR

Marketing and Customer Experience Management

Market Intelligence and Competitive Positioning

5 units

Please select a city/session before registration.

About this program

In fiercely competitive markets, organizations need to anticipate competitor actions, identify opportunities, and create clear differentiation. This Competitive Intelligence and Market Positioning Training Course equips participants with the skills to collect, analyze, and utilize market intelligence in order to formulate positioning strategies that establish a competitive edge.
The curriculum includes intelligence frameworks, competitor profiling, positioning tactics, and leveraging data analytics for strategic decisions. Additionally, participants will examine ethical intelligence gathering methods and study international case examples of successful market positioning.
Through hands-on exercises and simulations, professionals will learn how to transform intelligence into actionable strategies that drive growth and secure market leadership.

Course benefits

  • Gain expertise in frameworks for collecting competitive intelligence.
  • Evaluate markets, customer behaviors, and competitor tactics.
  • Develop effective and distinct market positioning.
  • Leverage data analytics to support informed decision-making.
  • Enhance strategic thinking and market anticipation capabilities.

Key outcomes

  • Explain the concept of competitive intelligence and its strategic importance.
  • Utilize tools for analyzing competitors and market dynamics.
  • Detect market gaps and potential opportunities.
  • Create positioning strategies that generate competitive advantage.
  • Assess ethical issues in intelligence gathering processes.
  • Incorporate digital tools and analytics in competitive intelligence practices.
  • Review global case studies demonstrating successful market positioning.

Who should attend

  • Marketing and strategy professionals.
  • Business development managers.
  • Market research analysts.
  • Executives responsible for competitive strategy.

Course outline

1

Unit 1: Fundamentals of Competitive Intelligence

  • Understanding the concept of competitive intelligence.
  • The significance of CI in strategic planning.
  • Distinguishing between tactical and strategic intelligence.
  • Illustrative case studies demonstrating CI’s influence.
2

Unit 2: Analyzing Markets and Competitors

  • Techniques for market surveillance and competitor profiling.
  • Examining customer behavior and identifying market trends.
  • Applications of SWOT analysis and Porter’s Five Forces.
  • Hands-on competitor analysis activity.
3

Unit 3: Crafting Strategies for Market Positioning

  • Key concepts of successful positioning.
  • Strategies for differentiation and establishing value propositions.
  • Utilizing positioning maps and perceptual frameworks.
  • International case studies showcasing effective positioning.
4

Unit 4: Competitive Intelligence Tools and Digital Technologies

  • Leveraging data analytics to extract competitive insights.
  • Employing AI and digital dashboard technologies.
  • Techniques for social listening and gathering online intelligence.
  • Addressing challenges associated with data management.
5

Unit 5: Strategic Ethics and Optimal Practices in CI

  • Ethical issues related to competitive intelligence.
  • Integrating CI within organizational culture.
  • Benchmarking techniques for positioning strategies.
  • Emerging trends shaping the future of competitive intelligence.