Euroasia Training Euroasia Training
AR

Innovation and Entrepreneurship

Managing Innovation and Technology Commercialization

7 units

Please select a city/session before registration.

About this program

Innovation by itself does not ensure success—organizations must effectively navigate the commercialization process as well. The Technology Commercialization and Innovation Management Training Course equips participants with the necessary frameworks to close the gap between invention and market acceptance.
Attendees will delve into technology transfer, management of intellectual property, product development processes, and commercialization approaches. The program also highlights innovation portfolio management, fostering an organizational culture conducive to innovation, and leadership practices that support sustainable growth.
Utilizing international case studies, interactive simulations, and workshops, participants will acquire hands-on experience in converting R&D outputs into scalable, market-ready products.
By the conclusion of the course, participants will be prepared to create strategies that foster innovation, safeguard intellectual property, and maximize the value derived from technological progress.

Course benefits

  • Acquire skills to transition innovations from research environments to the marketplace.
  • Obtain tools for managing technology transfer and commercialization effectively.
  • Gain a comprehensive understanding of intellectual property, licensing, and partnership frameworks.
  • Establish sustainable frameworks for innovation management.
  • Enhance competitive positioning by leveraging innovation.

Key outcomes

  • Analyze the stages involved in technology commercialization.
  • Implement frameworks for managing innovation.
  • Oversee intellectual property and licensing structures.
  • Integrate R&D results with overall business strategies.
  • Formulate go-to-market plans for emerging technologies.
  • Construct innovation portfolios and supportive ecosystems.
  • Enhance leadership skills to sustain innovation efforts.

Who should attend

  • Managers involved in R&D and product development.
  • Leaders in corporate strategy and innovation.
  • Entrepreneurs and professionals specializing in technology transfer.
  • Consultants advising on commercialization strategies.

Course outline

1

Unit 1: Overview of Technology Commercialization

  • Understanding commercialization and value generation.
  • Key stages from invention to market introduction.
  • Obstacles and facilitators for effective commercialization.
  • Global examples of successful commercialization.
2

Unit 2: Intellectual Property and Technology Transfer Processes

  • Importance of IP in the commercialization process.
  • Patents, trademarks, and various licensing frameworks.
  • Technology transfer within universities and corporations.
  • Protecting intellectual property in international markets.
3

Unit 3: Frameworks for Managing Innovation

  • Models describing the innovation process.
  • Managing portfolios of innovation initiatives.
  • Balancing between incremental and breakthrough innovations.
  • Ensuring innovation aligns with strategic goals.
4

Unit 4: Market Strategy and Product Development

  • Transitioning from prototype to commercially viable product.
  • Validating with customers and conducting market tests.
  • Strategies for launching new technologies.
  • Approaches to pricing, partnerships, and distribution.
5

Unit 5: Developing Partnerships and Innovation Ecosystems

  • The significance of partnerships in commercialization efforts.
  • Creating and nurturing innovation ecosystems.
  • Collaboration with startups, academic institutions, and corporations.
  • Approaches to open innovation.
6

Unit 6: Assessing Innovation and Commercialization Outcomes

  • Key performance indicators for innovation success.
  • Evaluating return on investment in commercialization.
  • Monitoring technology adoption and market share.
  • Effectively communicating innovation benefits to stakeholders.
7

Unit 7: Emerging Trends in Technology Commercialization

  • Current trends influencing innovation management.
  • The role of AI, blockchain, and digital platforms in commercialization.
  • International opportunities and associated risks.
  • Designing resilient strategies for commercialization.